Partner Marketing Manager (f/m/d)

We are ONECompany!

Every day, in every part of our company, we combine excellence, precision, and creativity with passion. We work across Europe in diverse teams - yet still as one ONECompany. Different perspectives, common goal: creating solutions that really make a difference.

As a Partner Marketing Manager (f/m/d), you are responsible for driving joint marketing initiatives with strategic partners to generate pipeline and accelerate revenue growth. You work closely with Sales, Alliances, and Marketing to translate partnerships into measurable business impact.

Mission: Turn partnerships into a scalable growth and demand engine.

What you can expect:

Co-Marketing & Campaign Execution

• Plan and execute joint marketing campaigns (events, webinars, digital, content) with partners
• Develop co-branded content (case studies, solution briefs, campaigns)
• Activate partner channels to increase reach and demand generation

Partner Collaboration & Enablement

• Act as the main marketing contact for partners
• Work with Partner Managers and Sales to align joint GTM activities
• Enable partners with messaging, assets, and campaign toolkits

Pipeline & Revenue Focus

• Drive lead generation and pipeline through partner programs
• Translate marketing activities into sales-relevant outcomes (meetings, opportunities)
• Support co-selling motions and joint account development

Program Management

• Manage partner marketing plans, calendars, and budgets
• Coordinate campaigns across internal teams and external partners
• Ensure consistent execution across channels and regions

Performance & KPIs

• Track and report on partner pipeline contribution, campaign ROI and lead quality, and partner engagement
• Optimize programs based on data and performance insights

What were looking for:

• 3–5 years in B2B Marketing or Partner Marketing
• Experience with co-marketing programs and campaigns
• Strong understanding of sales alignment and pipeline generation
• Strong project and stakeholder management skills
• Excellent communication and relationship-building abilities
• Hands-on mindset with execution focus
• Nice to Have: Experience with technology partners / alliances (e.g., Microsoft, AWS, consultancies) and Familiarity with CRM and marketing tools (Salesforce, HubSpot, etc.)

Working Model

• Part-time: 40–80%
• High flexibility, focused on priority partners and key initiatives
• Strong ownership with visible impact on pipeline and growth